Mercedes W08, Silverstone, 2017

Pictures: World champions Mercedes reveal new 2017 car

2017 F1 cars

Posted on

| Written by

The first pictures of the new Mercedes W08 for 2017 have been revealed.

The new Mercedes has run for the first time today at Silverstone ahead of its formal launch later today.

Mercedes W08, Silverstone, 2017
Mercedes W08
“It felt incredible,” said Lewis Hamilton after driving the car for the first time. “Yesterday was the first time seeing the car come together, it’s the most detailed piece of machinery I’ve seen so far in Formula One.”

“The car feels almost identical to last year’s car in terms of the ergonomics,” said Hamilton after his shakedown run. “But you’ve just got this bigger, more powerful beast around you.”

Hamilton’s new team mate Valtteri Bottas will drive the car for the first time later today.

“What I really like is how clean it looks but at the same time there’s a massive amount of detail in all of the areas,” said Bottas. “The rear end, around the bargeboards, the front wing, all these details, all the development that has been done, how far everything has been taken with this car.”

“It looks cool and I can’t wait to drive it.”

The car’s livery is slightly changed from last year as it incorporates Mercedes’ new EQ branding. “It’s a new brand from Mercedes-Benz which is going to be implemented in all plug-in hybrid cars on the road,” explained executive director Toto Wolff. “It stands for electric intelligence.”

Mercedes head into the 2017 season looking to extend their run of three consecutive constructors and drivers championship titles. However over the winter they have had to come to terms with the loss of reigning world champion Nico Rosberg and top technical chief Paddy Lowe.

Previous Mercedes F1 cars

This article will be updated

2017 F1 cars

Browse all 2017 F1 cars articles

Author information

Keith Collantine
Lifelong motor sport fan Keith set up RaceFans in 2005 - when it was originally called F1 Fanatic. Having previously worked as a motoring...

Got a potential story, tip or enquiry? Find out more about RaceFans and contact us here.

168 comments on “Pictures: World champions Mercedes reveal new 2017 car”

  1. Gorgeous looking car!! They are going to test the shark fin later today btw

    1. ohh okay so that is still an option then. We will see what that does to the cars looks

    2. ExcitedAbout17
      23rd February 2017, 12:14

      “They are going to photoshoot the shark fin later today”

    3. Gorgeous? It’s the same look as last year’s. IMO looks like the driver is sat right at the front of the car, like the mid 80’s turbo’s, short noses long sidepods and rear ends.

  2. Well they managed to skip the shark fin. Liking this one

  3. Best looking car so far!

    1. by a mile @mashiat

      I’m not even talking about the livery, it is a clever refresh to what they had, and what they will always have. It is a masterpiece, I would pay just to look at it, this is the F1 I love, it is piece of art.

      It actually looks like a shark:

      The detail on the sidepods are just amazing, so beautifully sculpted
      The engine cover with the “short fin” looks great and everything feels fluid
      The nose is simple, we needed that simplicity especially after what force india showed us yesterday

      It looks and feels like a contender. This one put me very excited, lets see what RBR and Ferrari come up with.

  4. Odd that they haven’t gone for a sharkfin. Looks better though!

    1. Okay, it appears that they will test it later on.

  5. Looks awesome, but can’t help but feel the diffuser or at least the middle part of it is sticking out as if it has waited a little too long to go to he toilet, if you know what I mean. ;-)

    1. Its touching carbon

  6. I think the livery is just awful, something about those weird turquoise stripes reminds me of the Honda ‘world’ livery, just didn’t work and neither does this.
    Question for those who understand F1 regs a bit: Why are Mercedes able to produce a normal nose whilst others need to put on that thumb thingy? I don’t particularly mind it on most cars (Renault’s is quite pronounced, FI’s is horrid), but I am curious why some teams can do without?

    1. I assume the likes of Merc and Redbull see there is no significant benefit to be had it chasing weird nose designs. The other teams probably don’t have the resources to confirm their odd noses actually add anything, but persist with them out of hope more than anything :)

      1. It’s more that only a select few teams have enough money free to throw it at development of that @sama. Mercedes off course does have the advantage that they are building on what they already have too. The likes of Williams, FI, Sauber and probably McLaren don’t have the money to ditch into it.

        And Ferrari probably found it is not an italian Idea so they will lament their choice internally by now, externally by maybe the 2-3rd races.

        1. But why is it so expensive to make a (arguably) simpler nose?

          1. Because if you look at it, it is actually not just clean, it is also quite short @hahostolze; getting the thumb as short as possible already takes effort in layup technique to get it strong enough to withstand the tested for strenght in a crash-test; but behind that, those teams have a wider area to give extra strength to withstand a crash with the maximal deformation that is allowed. This nose does not have that wider part, making it even harder to do. And harder to do means: more tries to get it right, meaning money to do that.

          2. The cost are not in the fabrication of the nose. First working in ideas followed by simulating then testing, testing, testing…..and back to the drawing board and start over again….that is a very costly business.

          3. It’s in the development of the aerodynamics. Teams have obviously found a benefit in the thumb nose and are saving costs by keeping it. Mercedes and Red Bull (and Ferrari?) have probably developed a more effective alternative, but at a greater financial cost

          4. It is hard to get all of it working AND not being too heavy AND passing the crashtests with this. It looks simpler, but the opposite is true. The stump is a far simpler solution, because it is slightly longer – giving MORE room for material to stop an impact. Mercedes’ solution is more elegant, but it seems none of the others can get it to work for them as well while also passing crashtests.

            The shorter you get, the more sturdy the existing construction must be. But there are also limits to prevent it being TOO sturdy (to make sure it absorbs shocks), so it is a lot of fine tuning. Remember, Red Bull had to do a boatload of crashtests last time when they changed theirs.

      2. Redbull have them on their previous cars, they just paint it black.

        1. Ah yes, I completely forgot.

          It was well hidden to be fair

    2. It is a tricky thing to do to make the nose structurally sound enough to pass the crash test while being able to give you the maximum aero benefit. The easiest compromise is to go for the thumb tip noise.

      Mercedes have huge resources so they can test thousands of solutions to get one that works while the others can’t because of cost reasons, or if they have funds (like Red Bull) they don’t think the gains are worth the effort.

      1. Here I am thinking that this thumb tip nose is structurally unsound. It doesn’t look like it adds anything in crash safety?

        1. The nose rules were amended after 2014 @hahostolze such that the FIA mandated a maximum amount of distortion on the 1st 10cm (I think) of the nose, not just a certain amount for the whole nose, to make sure that thumb wouldn’t just shatter. Now they certainly contribute something. And don’t forget, well laid carbon fiber is really very strong.

          1. I understand that, but then what is the advantage of the thumb nose over a clean nose?

          2. @hahostolze It gives you that extra little bit of structure that they can use to dissipate the energy of the impact.

            The nose that Mercedes use is very short, so it means they have probably had to look into multiple solutions (and as @bosyber mentions, methods of laying the carbon fibre) to be able to pass the crash test with it. The smaller teams probably don’t have the resources to do this.

          3. @hahostolze I think it was in part to do with the allowable cross section. The regulations were written to try to get a nose similar to what Ferrari had at the start of 2015 (low nose starting in front of front wing that continuously tapered back), it was mandated that there should be a certain cross section at the tip of the nose and another specific cross section a number of millimetres behind the tip (this was written in a way in 2015 that stopped teams from being able to produce “gentleman sausage” noses). Teams ideally wanted more air under the noses, to travel along the sides of the car and aid downforce at the rear of the cars, and the shorter noses also helped increase downforce. The thumb tips are kind of a loophole that allow teams to meet the tip cross section regulations, but have a short nose and have the nose supports set wider and higher, so that they can get more air under the nose. Mercedes have found a solution that allows them to have a short nose but is low and narrow, similar to how the people writing the regulations intended, without compromising flow down the car, others just can’t seem to get it to work and benefit them as much as their thumb noses without pouring huge resources into it, resources that they feel would be better used elsewhere.

          4. It’s almost certainly a design philosophy with regards to airflow around the bottom part of the car. Just look at the difference in the turning vanes/panels just behind the front suspension between the merc and the renault. The merc has considerably more complexity in their aero parts there which would have to be an indication that they are managing airflow in a different manner – and that probably costs a bundle to design and test.

  7. Best one so far :) love that they keep the nose so simple.

  8. Duh-Dun


    Duh-Dun Dhuh-Dun

    Duh-Dun Duh-Dun Duh-Dun Duh-Dun


    DUN! DUN! DUN!


    I have been waiting to comment this since yesterday, and they spoiled it for me.

    1. I’m really glad they spoiled it! :D

    2. Evil Homer (@)
      23rd February 2017, 12:39


      Too funny, but watch you back now, Brody & Hooper may seek their lawyers :)

      1. @evilhomer free marketing, they wouldn’t, I am opening the door to formula 1, it is a fitting soundtrack

  9. Also, those wing mirrors, is it me or are they too far from the cockpit to be legal?

    1. Surely they are legal. Mercedes wouldn’t forget such a simple detail. I am certain they are on the very limit, but I doubt they cross that limit.

  10. It’s nice! I’m starting to like these 2017 cars more and more.

    I really, really wish they hadn’t made them so long, though. It’s definitely visually undoes (?) a lot of the positive work done to make the cars wider.

    1. I thought that too, but then I saw the Sauber video and the comparison photos on track with last years’, and it wasn’t at all disproportionate. They look good.

  11. That is such a great looking car. The level of aero detail is astonishing for a launch spec car.The bargeboards/sidepod turning vanes are insane, the sidepods are tiny and there look to be in excess of 9 tyre squirt slots.

    Really excited to see what Red Bull come up with now.

    1. Looks good, need some better angles though. That side profile does make it look like a boat. Sooooo long!

      1. I think the photos are deceiving. After seeing the video of the Sauber on track and video from the Renault launch, they don’t look anything like as long as they do in photos.

    2. Absolutely! Scarbs has some good shots on his twitter now; the level of complexity underneath the nose between the barge boards and front wing is quite something to behold!

  12. Best looking car so far by virtue of not having the shark fin (not a fan myself). I know they’re gonna test one later today, but I hope they keep the car the way it is. Looks ferocious and elegant at the same time.

    1. Lewisham Milton
      23rd February 2017, 11:35

      Please can they test it with no ugly fins at all.
      I don’t mean the no.2 driver – no shark fin and no triangular thing either, just a sweeping curve like the designer intended.
      Otherwise the design wasn’t broke so they didn’t fix it. Nice work.

      1. If it gives a benefit, it will stay regardless.

  13. Now that’s an F1 car! Normal nose; no billboard shark fin and a subtle update on a classic livery. I hope that the green/blue painted trails are painted in reflective paint as was suggested yesterday… would look completely awesome at Singapore and Abu Dhabi!

    1. Bahrain as well.

  14. petebaldwin (@)
    23rd February 2017, 11:23

    The livery looks like a right mess on the sidepod. I’m sure it’ll be quick but it’s not as interesting and as the others so far for me.

    1. petebaldwin (@)
      23rd February 2017, 11:25

      Should add, I have had a proper look at all the finer details yet until I’m home….

    2. I’m not a fan of the livery either.. I mean it’s not a tad different from last season.

      I have a feeling that Ferrari will win the looks department this year, with Red Bull in 2nd.

  15. Amazing picture quality, well done Keith or Keiths photography chum.

    Floor looks ridiculous from the plan view. Have to make sure I park my helicopter at Monza before they race. Still the Sauber for prettiness for me but this beast has some beauty and no little ability- in all likelihood

  16. I pooped a little. Looks like a winner. Can’t wait to see the Ferrari and McLaren tomorrow.

  17. I have only just noticed, it has whiskers.

    1. I don’t know why everybody’s going bonkers with this car, it looks like last year’s car with the same boring silver livery, a place to seat two mechanics in front of the rear wheels, and a moustache.

      1. “…looks like last year’s car…” sure, there are subtle differences when it comes to evolution between the old cars and this new reg ones. We knew there wasn’t gonna be a revolution, it’s not like we were going to get something like next year’s formula E changes:

      2. I agree mate. Nothing really special here, more of the same. Renault, for me, have the best looking car so far.

        1. The same too me, it’s good, but the livery it’s really uninspiring… but the winner until now it’s Renault, with Sauber in close second to me.
          But the worst is Force India for sure.

      3. New sidepods, new engine cover, new design throughout the body, new rear wing. Sure the nose is similar, but look closely, s duct is bigger and the nose is slimmer.

        You have to look past the colour, that is the least important thing there. And don’t really understand what people expect, its the silver arrows after all. I bet you the Ferrari will be red and the redbull blue with a red bovine and a yellow dot

  18. Which clampit within f1 said these cars would look like beasts? I see nuthin.

    1. I don’t really understand people who say that. I mean, what exactly did yo guys expect? The regulations were pretty clear. I think you got way too hyped up about it. They’re still F1 cars, and they definitely look more aggressive compared to any of the previous iterations between 2009-2016.

    2. It’s like a before and after photo when Kim Kardashian got implants.

      1. I wish Kim looked better after she got her implants. This, though, looks elegant, fast and smooth.

  19. Best looking car… 4th year in a row!

  20. Certainly not ugly, but not pretty either. Renault have produced the best looking ’17 spec car so far without a doubt. The Force India is as ugly as a horses ass.

    1. Totally agree. Renault looks the best so far.

  21. The two top-view photos are something! Those sidepods have a really interesting shape and the bargeboards are huge and there are a lot of winglets on the sidepods. Really interesting.

    Cool looking paintjob, but of course not revolutionary! (let’s leave that to the Mclaren)

    1. The top views really point out how awful the size of the floor looks compared to the actual narrowing of the body work.

      It’s like when you don’t have the right lego brick, so just go with whatever you can find.

      I understand the actual purpose of the floor being as big as possible, but it looks stupid. You could carry passengers on there like a motor bike and side car!

      .. Otherwise car looks great (probably unbeatable) apart from livery.

      1. The floor is 2 meters wide, the car is not. They did lengthen the car so it’s now basically a long narrow boat…. Hooray!

  22. I think it looks rather bland to be honest.

  23. Roth Man (@rdotquestionmark)
    23rd February 2017, 11:35

    That looks BIG!

  24. What a beauty 😍😍

  25. woah, those sidepods are something

    1. The back of the car reminds me of the 2014 McLaren.

      1. Let’s hope so, then we might have a different leading team ;-)

  26. It really does look like a boat. Its enormous! Good looking boat though.

    1. IKR, if the rear axle was positioned where the black on the sidepods starts and you maybe shaved a bit of length off the nose, it would look a bit better proportioned to my eye. I mean compared to the previous regs it looks like a proper slab of a car; the driver looks tiny:

  27. Roth Man (@rdotquestionmark)
    23rd February 2017, 11:46

    From the top down view the rear end looks so tightly packaged, it’s so thin around the engine and gear box it almost looks like something’s missing. Amazing. Now show me what Newey has come up with please!

  28. Sleek, I do hope they don’t find the sharkfin beneficial.
    And that rear is packed tight!
    Bargeboards are going to be the thing this year, aren’t they. They are apparently very open to interpretation

  29. Meh, not the biggest fan of the livery on the side. Will probs look good at night races but just eh in every other race. Renault still have the best one so far, followed by Sauber, then Mercedes, then Force India,

    1. + 1

      Agree with your order of liveries.

  30. If they generate downforce with all the open-sky floor… holy jeebus.

  31. what are those “horns”above the bargeboards???

    1. To me it looks like the design philosophy behind this car was to maximise the airflow over the big floor section at the back and therefore to the diffuser. To do this they appear to be the first team to use the extra width to make the sidepods wider, I’m guessing to accommodate as much of the cooling equipment as far forward as possible, before the abrupt change to the narrower section. However large curvatures can cause the air flow to become detached, basically no longer be able to follow the bodywork, meaning the air is not going where you want and creating a load of drag to boot. There are ways to condition the air to prevent this and allow it to be worked harder, a famous example of this is the S-duct which helps keep the flow attached over the curvature at the top of the nose. The multi-element turning vanes to the side and the arches above the sidepods are ways of conditioning the air over the rest of the bodywork.

      I’m guessing those Viking horns above the barge board are being used to improve the performance of the arches overhanging the top of the sidepods. Similar to the canards you see on a fighter jet.

      Incidentally are doing a great series analysing each car in detail, (and will probably prove me wrong when they get round to the Mercedes.)

  32. It looks as long as the school bus.
    And to think the whole point of these regs is to make cars look better.
    Angled wings are just ridiculous. Looks so immature, as if some hyped kid draw what they thought looked fast.

  33. Hamilton was right, it looks like a boat, hopefully they won’t add the sail.
    Apologies for saying the 2017 cars were better proportioned, l was wrong, this looks ridiculous, awful.
    Werent these cars were supposed to look fast standing still?

  34. I don’t understand what people were expecting. The rule changes have made the cars look better, in my opinion, but it was never going to be so drastic that they’d look completely different. It’s still an evolution of previous years, with alterations to some areas of the car.

    As I’m not a big fan of Mercedes, I was hoping I wouldn’t like this car, but I have to admit it looks good, and my favourite of the current generation so far. Hopefully, for the fans’ sake, it’s not as dominant as its predecessors.

    1. +1! The Renault is my fav still, though. I am in love with some of its rugged design elements. And the livery is jaw dropping.

  35. Looks amazing. So exciting.

  36. thats Lovely – but still not as striking as the Renalt. a big imprement on previous years though from this bunch. im not sure that the silver front wing look ok, at least not from the top veiw, but just look rear – mmmm – like looking at my favourit meal. All in as classy and designer as it should loom for a chapionship winning team.

  37. What a BEAST 😭😭😭😭 AMAZING.

  38. It the main picture, I am sure the mini shark winglet on the engine cover is so thin it is see-through. You can see the rear wing support through it I am sure.

    1. LOL- see what you mean, but a reflection of the near side support I should think

  39. EQ stands for electric intelligence, how’s that then?

    1. Think IQ.

    2. When I was a boy EQ was emotional intelligence…

      1. Both brand words used by Mercedes.

  40. It’s a bit of a cheap PR ploy to not launch it with the shark fin (that it will blatantly have when testing commences) to up their aesthetics rating! By far the worst car launch I have seen in years as well.

    1. petebaldwin (@)
      23rd February 2017, 13:57

      @asanator – It’s either as you have said or they have something special they don’t want to show off yet….

    2. @asanator scares thinks they didn’t have the shark fin today because it was too windy

  41. Evil Homer (@)
    23rd February 2017, 12:45

    That’s a mean looking Formula One car! Was hoping they changed the livery a little but it still looks pretty good.
    No shark fin but just a little fin at this stage- can we refer to this as a ‘Dolphin fin’?

    1. Car has backbone.

  42. Still Sauber most beautifull design.

    1. Seems legit!