Reports on Tuesday claimed a new name for the team will be announced at a car launch event on February 25th.
The Silverstone-based team has been in discussions about changing its name since last year, with a view to removing ‘India’ from its title. The team has indicated a more generic name could increase its appeal to potential sponsors.
One alternative name given serious consideration was ‘Force One’. But this was rejected due to concerns it would be too similar to registered Formula One marks. Team name changes require the approval of F1’s commercial rights holder Liberty Media.
Force India has competed under its current name since 2008. The team originally entered F1 in 1991 when owned by Eddie Jordan, and was sold to Midland and Spyker before being bought by its current owners.
Last year Force India made a last-minute overhaul to its colour scheme after landing a major new backer on the eve of the first race. Between the end of pre-season testing and the opening round in Melburne the cars were repainted pink instead of silver to suit sponsor BWT.
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