Piquet v. Mansell Launch the Ford Fusion
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Ford Brazil has just launched an extraordinary marketing campaign to launch the new Fusion locally. They just went out and got not just two World Champions, but one of the greatest rivalries in F1 history – Nelson Piquet v. Nigel Mansell. They are launching it over a month-long web series with weekly episodes. Awesome stuff. Here’s what’s been released so far.
Episode 1: The Encounter
https://www.youtube.com/watch?v=F3Nk2GdgGWwEpisode 2: The Car
https://www.youtube.com/watch?v=dqcjxvH1AjEOh, and in case you’re wondering, English subtitles are available. You just need to turn them on from the YouTube bar.
That’s fantastic, great find @Journeyer! I love all the little jibes about each other in the second video.
Great ads, keep ’em coming here as they release new ones. Hehe, Noige looks a bit ridiculous in the first one.
Here in Europe they’ve delayed production of those for a year, while Ford Brazil can not only afford to launch them but pay two world champion-sized fees too!
There’s a nice website to go with this web series: http://static.novofusion.com.br/fusiongp/home.php
This website has some pictures taken after the race, showing they made contact :-)
http://www.motorpasion.com.br/cinema-tv/mansell-e-piquet-se-enfrentarao-para-promover-o-ford-fusionIt says Mansell touched the rear of Piquet’s car, then Piquet put him off track after hitting him on the left.
New episodes are here! If you don’t want to get spoiled, watch the videos here first before reading the post after this.
Episode 3: The Practice
https://www.youtube.com/watch?v=PN1q9KNqAkM
Episode 4: The Race
The fourth and last episode is up! And the winner is… Piquet!
I guess Mansell didn’t like very much the way Nelson managed to get this win…
Episode 4 – The Race. The video is in the link below:
I didn’t catch Mansell’s comment at the end of the race episode. Just heard it! loloolololol
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